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MISCELLANEOUS PHOTOGRAPHY

Interiors Photography. The challenge of photographing an interior is to capture the feeling of the space in a way a viewer will be able to appreciate. Viewers should be able to look at the image and visualize themselves within the space. The subject depicted is more important than the photograph itself.

A photograph of an interior is a success if the final composition clearly conveys the philosophy and intent of the designer and at the same time meets our standard. The quality of the design to be captured greatly influences how it is photographed. In general, it is much easier to photograph a well-designed space.

What normally determines whether an interior needs supplemental lighting is the dynamic range—the span from lightest to darkest zones—present in the subject area and the dynamic range of the medium used to record the space. If the dynamic range of the composition is within the latitude our digital cameras, it is possible that additional lighting may not be needed. Sometimes, however, other factors may be involved. A mixture of light sources may produce unwanted color shifts, some of which may be easier to correct than others.

INDUSTRIAL PHOTOGRAPHY. The precise boundaries separating industrial, commercial and advertising photography are often clear but can also be obscure. Some images fit within more than one category, and indeed may be used for distinctly different purposes. Nevertheless, in broad term, industrial photography can be divided in to two categories or work. These are focused on the practical elements of industrial processes, principally illustrating the materials, tools and methods used, and people working in industrial environments.

Images of the practical aspects of industrial Endeavour are typically created for specialized or internal purposes and are consequently of little interest to a wider audience. In general, the subjects are technical, often sequential, and designed to document the stages of a manufacturing process, details of products, and the layout of equipment. They show details of highly-sophisticated machinery, materials and processes in a way that informs a particular audience, and are consequently of little interest to people not involved in the particular field of work. They are not normally intended for general publication, and the content may be of a proprietary nature, although some commercially less-sensitive images in this category do occasionally appear in company reports and other similar documentation.

Industrial photography can be defined as photographic practice that takes place within and/or at the behest of an industrial organization, to document production processes. The purpose of such photography is quite clear and easy to figure out, because the company either wants to archive those photos for administrative purposes or the purpose is commercial, for advertising in brochures, catalogues or in any other advertising materials. It was already determined that the borderline between industrial and for example documentary photography is very flexible depending on purpose and context of session. 

The other category of industrial photography, which shows people in their working environment, is more visible to the general public. The images tend to be more aesthetically pleasing, and typically portray aspects of working environments, training, work units, and the overall culture of companies and organizations. Their purpose may be administrative, or perhaps associated with industrial or public relations . The photography work may be undertaken by external professionals, in-house photographic departments or other employees.

PEOPLE PHOTOGRAPHY. Perfecting photographing people does complete our offering as professional  photographers. Photographing people can be a very intimidating and daunting task, after-all there is a lot of pressure on the photographer when taking people photos as you are dealing with a wide variety of personalities.  Being a great people photographer often starts with being a good people person, and we are good with people. We are not only good with a camera, but also have in-depth knowledge about lighting conditions related to whether we photograph people, products or locations.

We offer a wide range of styles and types of photographing people, featuring people in commercial photography to promote products or services will push the caliber of the final images to a higher standard resulting in a much more effective mean to promote and advertise those products or services. We have the creative abilities, as well as good eyesight and the ability to translate the images we see with our eyes to one captured by the camera. We are not only good with a camera, but also have in-depth knowledge about lighting conditions related to whether we photograph people, products or locations.