Our Photography Portfolio. Whether in the studio or on location, we have years of experience in furniture and room set photography as well as product, lifestyle, retail, automotive, jewelry and electronics. We are fully trained in the latest digital retouching techniques ensuring the results are color accurate and finished images are ready for print or the web
Located in Newport Beach, Orange County, California. Our services also covers San Diego, Los Angeles, Ventura county, San Francisco and Sacramento.
GMI Photography has built a reputation to be a reliable source for creative and professional quality Commercial and Advertising Photography.
We have been working with our clients and Advertising Agencies for over twenty years, and our attention to quality and detail has allowed us to consistently provide exceptional service, on time and on budget.
Product Photography. We offer professional commercial and advertising product photography. Our work frequently appears in books, advertising, reports, industrial materials and other commercial media products. For example, we can take photographs for engineers to use in instructional manuals, for advertising firms to use in print or televisions ads, or publicity photos for companies and organizations.
Our professional photography services is performed in our studio or on location in various environments, both indoor and outside.We offer excellent creative abilities, as well as good eyesight and the ability to translate the images we see with our eyes to one captured by the camera. We are not only good with a camera, but also have in-depth knowledge about lighting conditions related to whether we photograph people, products or locations.
We photograph products for advertisements, brochures, books or magazines and Web sites. We work directly for product manufacturers or for the designers and advertising agencies who are creating promotional material. Photographers set up the product on a appropriate background and use different lighting techniques to get specific creative effects. When agencies want to achieve a certain effect they might ask a creative director or designer to work with us and provide direction. Following the shoot, we offer professional digital editing techniques to enhance the final look and effect of the overall photograph.
Jewelry Photography. Every piece of jewelry is shaped in a different way. The design is different, the shape is different (ring, earring, pendant, etc.), the finish of the metal is different and the opacity of the gemstone is different. Only experience can dictate the best way to light and set up a particular piece of jewelry. Attention to detail is crucial and the ability to control the elements is what creates a good final image.
Experience is knowledge acquired over time. It’s knowing exactly what to do with a piece of jewelry….knowing how to style it; knowing the best lighting to use with a colored stone mounted in a yellow gold ring; or knowing how to get the most detail from a diamond by controlling color, light intensity and the direction of light.
The lighting set-up is the most important component in jewelry photography and is the product of professional experience. Jewelry is highly reflective and when photographing it you naturally capture the surrounding area in the surface of the jewelry. With skill and properly positioned lighting unwanted reflections can be minimized or avoided completely.
Also, every piece of jewelry is different so each piece presents new challenges and rules on the set-up table. For example, a ring with an opal stone requires different lighting than a necklace with diamonds, or a pendant with onyx, or earrings with emeralds, and so on. There is no “one-for-all” lighting set-up when photographing jewelry.
Architectural Photography. The challenge of photographing an interior is to capture the feeling of the space in a way a viewer will be able to appreciate. Viewers should be able to look at the image and visualize themselves within the space. The subject depicted is more important than the photograph itself.
A photograph of an interior is a success if the final composition clearly conveys the philosophy and intent of the designer and at the same time meets our standard. The quality of the design to be captured greatly influences how it is photographed. In general, it is much easier to photograph a well-designed space.
The lighting of interiors, especially the balancing of light intensity and color, has always been a challenge. With each situation, we must decide not only whether to add light but how much and of what quality.
What normally determines whether an interior needs supplemental lighting is the dynamic range—the span from lightest to darkest zones—present in the subject area and the dynamic range of the medium used to record the space. If the dynamic range of the composition is within the latitude our digital cameras, it is possible that additional lighting may not be needed. Sometimes, however, other factors may be involved. A mixture of light sources may produce unwanted color shifts, some of which may be easier to correct than others.
Food Photography. At the core of all photography lies subject, composition and lighting. If those three things are poor, no amount of post-processing work will fix it. It won’t matter what your aperture, f/stop or ISO is if you don’t have an interesting subject, good composition, and great lighting. Without these, a photo will lack impact.
Reading a photograph is the study of how a particular image is created and the thought process behind it. We constantly make decisions about lighting (quality and quantity), composition (the arrangement of visual elements) as well as content (subject and meaning) when taking photographs.
Every image offers a variety of interpretations and by observing and interpreting the choices we make in each we improve the outcome of the final photograph we create. A successful image depends on a number of things that must come together including: lighting, composition, and subject matter.
We work hard to elicit good strong reactions out of our work for the foods that we eat. We as food photographers must have a great appreciation of food to be able to properly capture it through our photography. We offer a culinary background with a strong skill in photography.
Our food photography will be used for promotional purposes, on the packaging of food, Web sites and other media advertising. Food photography must fulfill and therefore Food photography requires certain and particular needs to the style of lighting, food composition and presentation, reflections and texture. As professional food photographers, it is imperative that we capture the photo just right so that the food looks enticing and gets people to want to eat it.
Professional Fashion Photography. We not only have great interest in fashion trends. We totally immerse in the world of fashion and we have developed an outstanding creative and technical skills that will give our individual character and style. We are always prepared to experiment and explore new ideas and techniques that will enable us to take on the most challenging and demanding fashion assignment.
Our understanding of the concepts and composition that create the image that will make fashion appealing to the public eye. We aim to properly represent the talent and work of fashion designers to the public. We have the experience and know how to produce photos that will most likely be used for marketing and advertising fashion products.
Because we understand fashion trends we can deliver striking images that sell the look and style of the clothes our clients wish to present to the buying public, We work both in studio and on location to produce imaginative and eye-catching photographs that illustrate and advertise clothes, accessories and lifestyle. We understand each client’s brand image, the various end uses of images, and be able to work closely with other creative people to produce photography images that will sell the products.
People Photography. Perfecting photographing people does complete our offering as professional photographers. Photographing people can be a very intimidating and daunting task, after-all there is a lot of pressure on the photographer when taking people photos as you are dealing with a wide variety of personalities. Being a great people photographer often starts with being a good people person, and we are good with people. We are not only good with a camera, but also have in-depth knowledge about lighting conditions related to whether we photograph people, products or locations.
We offer a wide range of styles and types of photographing people, featuring people in commercial photography to promote products or services will push the caliber of the final images to a higher standard resulting in a much more effective mean to promote and advertise those products or services. We have the creative abilities, as well as good eyesight and the ability to translate the images we see with our eyes to one captured by the camera. We are not only good with a camera, but also have in-depth knowledge about lighting conditions related to whether we photograph people, products or locations.
Industrial Photography. The precise boundaries separating industrial, commercial and advertising photography are often clear but can also be obscure. Some images fit within more than one category, and indeed may be used for distinctly different purposes. Nevertheless, in broad term, industrial photography can be divided in to two categories or work. These are focused on the practical elements of industrial processes, principally illustrating the materials, tools and methods used, and people working in industrial environments.
Images of the practical aspects of industrial Endeavour are typically created for specialized or internal purposes and are consequently of little interest to a wider audience. In general, the subjects are technical, often sequential, and designed to document the stages of a manufacturing process, details of products, and the layout of equipment. They show details of highly-sophisticated machinery, materials and processes in a way that informs a particular audience, and are consequently of little interest to people not involved in the particular field of work. They are not normally intended for general publication, and the content may be of a proprietary nature, although some commercially less-sensitive images in this category do occasionally appear in company reports and other similar documentation.
Industrial photography can be defined as photographic practice that takes place within and/or at the behest of an industrial organization, to document production processes. The purpose of such photography is quite clear and easy to figure out, because the company either wants to archive those photos for administrative purposes or the purpose is commercial, for advertising in brochures, catalogues or in any other advertising materials. It was already determined that the borderline between industrial and for example documentary photography is very flexible depending on purpose and context of session.
The other category of industrial photography, which shows people in their working environment, is more visible to the general public. The images tend to be more aesthetically pleasing, and typically portray aspects of working environments, training, work units, and the overall culture of companies and organizations. Their purpose may be administrative, or perhaps associated with industrial or public relations . The photography work may be undertaken by external professionals, in-house photographic departments or other employees.
360 Rotating Product Photography. Internet sales now heavily outweigh retail sales and with fierce competition from all angles so to speak, companies need to grab the attention of their online target market immediately. Short of actually visiting a shop, how else can the buyer experience the quality of and begin to covet your product? By seeing it beautifully from all angles of course using beautifully lit 360 product shots that effectively create 3d objects. That’s where we come in!
360 degree product photography is a process of capturing a series of still product images on specialized equipment that rotates the product on one or more axis. The images are edited, formatted and integrated with a viewer that allows a consumer to interact with the product, rotating it from various angles and zooming into it to see the product detail.
Why do you need 360 Rotating Product Photography? It is the optimal way to show every facet of a product or subject, delivering maximum information in a quick and easy fashion. The effect is of a 3D image in a two dimensional medium, contributing to your potential customers’ on line browsing experience.
The rotating product images are tools that can promote a featured product or sales item. They can be used to show the bring-to-life details of a product that would never have been visited from a static shot even with the traditional zoom features. Using 360 degree product photography, you can show off your products in all their exciting, rotating, interactive and stylized glory. 360 degree rotating images are ideal for online catalogUes but also for press releases, news stories, marketing campaigns, and digital social network marketing.
Showing your products to potential buyers from every conceivable angle provides them with the greatest amount on information to aid in the purchasing decision. This leads not only to higher sales as the buyer is more confident in his/her purchasing decision, but also to a reduction in product returns and refunds. It is the nearest thing to in-store shopping, allowing your customer to view your product as it they were there.